Impulse Australia, together with content agency Emotive, has launched a new video content campaign featuring international teen sensation, Maddie Ziegler. Ziegler who is a New York Times Best-Selling Author, dancer, actress and model collaborated with Impulse Australia to develop the new limited edition fragrance.
Says Ziegler: “I was so honoured to be approached by Impulse Australia to be the muse for their new fragrance launch In my spare time, I love experimenting with art and design, so being able to collaborate for the can design of the fragrance and being able to incorporate my own illustration of my butter y to create something that was authentically ‘me’ was truly a unique and wonderful experience. The whole process was a heart-warming experience and knowing what it will represent for so many Aussie and Kiwi girls is such an exciting thing for me.”
Says Claire Hooper, marketing director of Impulse in Australia and New Zealand: “[…] We as a brand are so privileged to collaborate with Maddie Ziegler as she is an amazing inspiration to young girls to be fearless and trust their impulse.”
Says Andrew Cameron, creative director at Emotive: “Maddie has an incredibly engaged audience so it was important that we stayed true to the type of content that her audience expects from her whilst heightening the entertainment and production values with the involvement of the Impulse brand.”