Maddie joined Kate Hudson and today is the face of the new Kate Spade New York fragrance, which Maddie describes as “good energy and good vibes.”
Crafted by perfumer Marie Salamagne, it has top notes of bergamot and wild strawberry, mid-notes of rose and freesia, and a base of earthy, wooden ambroxan and cashmeran.
Starring in the campaign gets you early access, of course, so Ziegler’s been wearing the scent for a few months, and she “gets so many compliments on it,” she says. Prior to switching over to Kate Spade New York, she had worn one fragrance for four years, since she was 14-year-old and starring on Dance Moms. “I was longing for a new scent,” she says, and she’s made the switch to the new perfume, even wearing it around the house while hunkering down at home.
Like the bold makeup she’s known for (and helped to create in a recent collaboration with Morphe), Ziegler has made fragrance into part of her daily routine. “I don’t even think I realize I’m doing it,” she says. “I’ll just be doing my skin-care routine in the morning, or taking a shower, and I come out and instantly spray. It’s just a habit that I always do.”
You can purchase the Kate Spade New York fragrance at katespade.com and ulta.com
You can also read a related article on elle.com
Advertising Campaigns > 2020 > Kate Spade New York Fragrance – Captures